Using Facebook for B2B marketing

A social networking site like Facebook does not seem like the ideal place to advertise to a business audience. However, Facebook has proven to be successful at creating interactions between businesses. What should you do to maximize from your marketing strategy on Facebook?

Create a Facebook page with unique and specialized content. The content provided is important and should give information about the goods and services your business provides.

Support a Facebook cause of relevance. Get involved in professional events and charities and spread the news of your participation in such events to bring attention to your page.

Be interactive. Interact with former customers and make their positive comments on your product a part of your marketing strategy. Ask them to review your product or service. This will create more interest in your page, when potential customers make inquiries be quick to respond to their questions.

Search Engine Optimization (SEO) is vital for the success of this type of marketing. You need to make people more aware of your page. To achieve this, the content should include keywords relevant to your business, so that it will appear at the top when a person types in a keyword.