Sports Betting Site Receives New Name

Morris Mohawk Gaming Group (MMGG), the owner and operator of the “Bodog” brand for online gaming services in the United States, announced that it is rebranding its popular sports betting website, Bodog.eu. The new brand, Bovada, will be revealed on January 1, 2012. You can read a review of Bovada.

MMGG is run by Olympic Gold medalist Alwyn Morris. Although the firm has owned and operated Bodog for more than six years, it is changing the name of the site because its license with BodogBrand.com is schedule to expire on December 31, 2011.

Bodog.eu is considered by many as the world’s leading online gambling site, providing players world-class sports betting, a Casino, a Poker Room, and horse racing, all available online. The brand has been around for more than 15 years, and has earned a reputation as a trusted firm in the online gambling industry. This is why many players are worried about the new change. Will the new site offer players the same products and services once offered to them through Bodog.eu? The answer is yes.

Bovada is expected to provide players with the same top-class sports betting services, including the same software, customer service, and poker network. In addition, Bovada will have the same account information as Bodog.eu, which means current account holders will not have to change their account information or open a new account with the new site. This is great news for the firm’s more than 3 million players who can now bet online or play poker through Bovada.